In 2012 Nimisha Raja pioneered the concept of air-dried fruit crisps, launching the first product to the UK market with her innovative brand Nim’s Fruit Crisps. As an entrepreneurial café owner and mum, she was frustrated with the lack of a genuinely healthy and tasty snacking alternatives and set out to create a product that not only she would enjoy, but her daughter would too.
She discovered that both children and adults enjoyed the texture of crisps as much as the flavour but was shocked by the lack of healthier options on the market. Nimisha developed her products first sourcing exceptional quality fruit and then perfecting the process of air-drying them for crispness and sweetness of flavour. Tapping into the demand for genuinely healthy lunchboxes and on-the-go and after school snacks which don’t compromise on taste, her crisps quickly grew in popularity, breathing new life into stale and stagnant snack aisles.
Passionate about British manufacturing, last year Nimisha took a step to improve the quality and consistency of her already award-winning products by setting up her own UK-based factory. The new site means the brand can ensure an exceptional level of quality and consistency of product, as well as being able to respond to customer demands and bespoke orders swiftly and to exacting specifications.